Assignment on Brand Building Nike Marketing Essay Example

Assignment on Brand Building Nike Marketing Essay Assignment On Brand Building Nike Marketing Essay History Nike is a major publicly traded sportswear and equipment supplier based in the United States. It is the worlds leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment with revenue in excess of $18. 6 billion USD in its fiscal year 2008. It employed more than 30,000 people worldwide. The company was founded in January 1964 as Blue Ribbon Sports by Bill Bowerman and Philip Knight, and officially became Nike, Inc. in 1978. The company takes its name from Nike the Greek goddess of victory. Nike markets its products under its own brand as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Skateboarding and subsidiaries including Cole Haan, Hurley International, Umbro and Converse. Nike also owned Bauer Hockey (later renamed Nike Bauer) between 1995 and 2008. In addition to manufacturing sportswear and equipment, the company operates retail stores under the Niketown name. Nike sponsors many high profile athletes and sports teams around the world, with the highly recognized trademarks of Just do it and the Swoosh logo. By 1980, Nike had reached a 50% market share in the United States athletic shoe market, and the company went public in December of that year. Its growth was due largely to word-of-foot advertising (to quote a Nike print ad from the late 1970s), rather than television ads. Nikes first national television commercials ran in October 1982 during the broadcast of the New York Marathon. The ads were created by Portland-based advertising agency Wieden+Kennedy, which had formed several months earlier in April 1982. We will write a custom essay sample on Assignment on Brand Building Nike Marketing specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Assignment on Brand Building Nike Marketing specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Assignment on Brand Building Nike Marketing specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Together, Nike and Wieden+Kennedy have created many print and television ads and the agency continues to be Nikes primary today. It was agency co-founder Dan Wieden who coined the now-famous slogan Just Do It for a 1988 Nike ad campaign, which was chosen by Advertising Age as one of the top five ad slogans of the 20th century, and the campaign has been enshrined in the Smithsonian Institution. San Franciscan Walt Stack was featured in Nikes first Just Do It advertisement that debuted on July 1, 1988. Wieden credits the inspiration for the slogan to Let’s do it, the last words spoken by Gary Gilmore before he was executed. Throughout the 1980s, Nike expanded its product line to include many other sports and regions throughout the world. What does the brand stand for? Nike stands for VICTORY. In Greek mythology, Nike was a goddess who embodied triumph. She assumed the role of the divine charioteer when Zeus was assembling allies for the Titan War; she flew around battlefields rewarding the victors with glory and fame. And the whole brand has been build around it, to convey one and only message, the one of the Victory, with a big V. While Nike started up its business selling sneakers, it reasonably hit the tipping point when the strong and sticky message which has directs impact on humans subconscious worn by top athletes and runners. The Nike logo  «Ã‚  swoosh  Ã‚ » was not only developed from the wing of the Greek Goddess Nike, it was also developed to impact again the subconscious of the consumer as well. How? Nike logo has the shape of a tick, and through life and education we get some automatism with tick which means right and the cross which means wrong. Nike,  «Ã‚  Just Do It  Ã‚ » happens to be the stickiest tagline ever. It wins over the hearts of hundred of millions of Nike fans, psychologically, subconsciously, imperceptibly, deadly. So the Nike brand stands for victory, and more precisely: Competency: as we used to quote the Nike co-founder Bill Bower mane who made this observation  «Ã‚  If you have a body, you are an athlete. High performance : Nike promotes its products by sponsorship agreements with celebrity athlete, professional and athletic teams, they sponsor Cricket in India an Football in France for example, the most popular sports > they focus only on winners Achievement : the message is pretty clear when you see champion in Olympics wearing Nike > its just like the Nike sneakers brought him or her to achievement thanks to the spirit of the Victory Godess of Greek Never say Die attitude : the mission statement of Nike that the 30 000 employees across 6 continents make their own contribution to fulfill is > to bring inspiration and innovation to every athlete in the world Nike’s changing Logo The Nike Swoosh embodies the spirit of the winged goddess, which the legend says inspired the most courageous and chivalrous warriors at the dawn of civilization. The first shoe to wear the swoosh logo was launched in 1972. In 2006, Nike has also experimented in its advertisements by removing the woosh altogether Nike written in a new font, and this the old swoosh was toned down a bit. Nike Logo history Products by Nike Nike produces a wide range of sports equipment. Their first products were track running shoes. They currently also make shoes, jerseys, shorts, baselayers etc. for a wide range of sports including track field, baseball, ice hockey, tennis, Association football, lacrosse, basketball and cricket. Nike Air Max is a line of shoes firs t released by Nike, Inc. in 1987. The most recent additions to their line are the Nike 6. 0, Nike NYX, and Nike SB shoes, designed for skateboarding. Nike has recently introduced cricket shoes, called Air Zoom Yorker, designed to be 30% lighter than their competitors. In 2008, Nike introduced the Air Jordan XX3, a high performance basketball shoe designed with the environment in mind. Nike sells an assortment of products, including shoes and apparel for sports activities for men, women, and children. Nike is well known and popular in youth culture, chav culture and hip hop culture as they supply urban fashion clothing. Nike recently teamed up with Apple Inc. to produce the Nike+ product which monitors a runners performance via a radio device in the shoe which links to the iPod nano. While the product generates useful statistics, it has been criticized by researchers who were able to identify users RFID devices from 18 m away using small, concealable intelligence motes in a wireless sensor network. Brand personality Nike has staked out a stylish, high-performance, innovative position in contrast to its competitors. It conveys the ideas of victory, puissance, sport attitude and masculinity. All these elements are emphasised by famous and successful sportive endorsement. With Just do it Nike has promised its audience that the company is committed to the competitive spirit. Nike proposes that it will help people feel empowered, successful and best equipped to tackle the challenges of athletics. The company uses shades of gray and blue, which gives the brand a casual, unpretentious feeling. Nike’s famous swoosh creates feelings of movement and speed. Nike, the brand name itself, was once better known in Greek mythology as the goddess of victory. All these things and more give Nike its brand personality. How Does Nike maintain/communicate it’s intended brand image We shall concentrate on the marketing strategy of Nike by studying it’s 7 P model. Also, in the model itself we shall consider the integrated marketing communication adopted by Nike to enhance brand equity. Product Nike mainly concentrates on sportswear. The main product categories sold under Nike brand name include:http://gallery. clickthecity. com/albums/userpics/10006/pic56012. jpg Sports Footwear http://norcalsaversnest. com/wordpress/wp-content/uploads/2010/03/cole-haan-coupons-discounts. jpg Apparels Bags (Handbags and bagpacks) Sports accessories Sports equipment In other words, all product categories sold under the Nike brand name are directly or indirectly related to sports and athleticism which in turn is the core brand image/ identity of Nike. Other Nike Brands include Cole Haan which is into casual footwear dresses, Nike Team Sports which sells headgear Bauer Nike Hockey Inc. which specializes in hockey and skating equipment. Hence, Nike sells unrelated categories under other brand names thus preventing confusion in the minds of the consumer Tune Your Run: The recent venture between Apple and Nike integrates your iPod and running shoes. The main innovation is that your speed distance data can be recorded in your iPod and then synchronized with your PC to keep a tab on your progress Nike has always strived for innovation which inturn shows in their product research and development. Strategic partnerships and alliances with the most innovative partners ensure Nike is the global leader when it comes to sportswear innovations. Some of the famous innovations include: 2. House of Hoops : Partnership with Footlocker to promote the basketball line of Nike productshttp://blog. luon. com/public/Nike. JPG 3. Mass customization: Use of flexible computer-aided manufacturing systems to produce custom output. Those systems combine the low unit costs of  mass production  processes with the flexibility of individual  customization. Price Nike’s pricing is designed to be competitive to the other fashion shoe retailers. The pricing is based on the basis of premium segment as target customers. Nike as a brand commands high premiums. Nike’s pricing strategy makes use of vertical integration in pricing wherein they own participants at differing channel levels or take part in more than one channel level operations. This can control costs and influence product pricing. Promotion Promotion is largely dependent on finding accessible store locations. It also avails of targeted advertising in the newspaper and creating strategic alliances. Nike has a number of famous athletes that serve as brand ambassadors such as the Brazilian Soccer Team (especially Ronaldino, Renaldo, and Roberto Carlos), Lebron James and Jermane O’Neal for basketball, Lance Armstrong for cycling, and Tiger Woods for Golf. Nike also sponsors events such as Hoop It Up and The Golden West Invitational. Nike’s brand images, the Nike name and the trademark swoosh, make it one of the most recognizable brands in the world. Nike’s brand power is one reason for its high revenues. Nike’s quality products, loyal customer base and its great marketing techniques all contribute to make the shoe empire a huge success. Place Nike shoes are carried by multi-brand stores and the exclusive Nike stores across the globe. Nike sells its product to about 20,000 retail accounts in the U. S. and in almost 200 countries around the world. In the international markets, Nike sells its products through independent distributors, licensees and subsidiaries. Independent distributors need not adapt to local pressures because the 4Ps of marketing are managed by distributors. In terms of product differentiation, NIKE is also leading the market. The only competitor nearly has an identical business is Adidas-Solomon. Product differentiation is healthy in the footwear industry and allows the company to increase its profits through the sale of different products. Another advantage of manufacturing a number of product lines is the reduction of risk in that if one product fails there are numerous other products to compensate for this loss. Companies in the apparel and footwear industry that concentrate on manufacturing a single product are at a great disadvantage since their revenues depend exclusively on the sales of only one type of product, therefore, increasing the potential default risk. NIKE designs most of its footwear for athletic use; however, in order to diversify its products, a large percentage of their products come from sales of footwear, apparel, and accessories for casual and leisure purposes. The company segments its products in variety of ways. First of all, it manufactures sports goods and accessories for three different groups of people: men, women and children. Each segment is carefully examined in terms of physical capabilities, sociological needs, and design preference. Another type of segmentation used by NIKE that helps to increase product diversification is achieved by offering footwear, apparel, accessories, such as NIKE watches or gym bags, as well as performance equipment, including sport balls, timepieces, eyewear, skates, bats, gloves, and others in virtually every type of sport: running, basketball, tennis, golf, soccer, baseball, football, bicycling, volleyball, wrestling, cheerleading, aquatic activities, hiking, fencing, and others. Besides the two segmentations described above, NIKE also has agreements for licensees to produce and sell NIKE brand items aside from athletic footwear and apparel. In part, this product differentiation is accomplished through strategic management planning by having the company sell NIKE brand timepieces, children’s clothing, school supplies, electronic media devices, and other items. NIKE subsidiaries, such as Bauer NIKE Hockey Inc. , are yet another way the company segments its product lines. Specifically, the Bauer NIKE Hockey Inc. subsidiary manufactures and distributes ice skates, skate blades, in-line roller skates, protective gear, hockey sticks and many other licensed apparel and accessories that make NIKE stand out in its industry. Communication Gaps in Branding of Nike Nike brand stands for: Competency Achievement High performance Never say Die attitude Nike was present in India since 1996 but didn’t rezlied the Indian potential till 2005. In Dec 2005, Nike was tied up with BCCI then later went on to become the official kit sponsor of Indian Cricket Team. In 2007, Nike released its first Cricket related advertisement in India(1). Globally Nike is a sports brand targeted to youth (mainly 15-35 yrs of age), but in India the brand is not restricted to youth or sports enthusiasts only. The brand is seen as a daily wear brand the customers ranging from youth who like to wear it to college to the old people who may just wear it when they are going out of their homes. The future roadmap for Nike – To Increase their Brand Equity Nike has faced a lot of international criticism due to its Sweatshops in 3rd world countries like Pakistan, Vietnam, Bangladesh etc. So, to convert this into an opportunity Nike should act as a socially responsible company devise certain rules regulations about the working conditions of their subcontractors. And if possible then Nike can also go for backward integration, and buy some of these subcontractors to increase their ownership reduce their costs. The competition in the market in terms of Athletic goods is very high with major players like Adidas, Reebok, Puma, Fila etc. all growing their importance. To hedge its risk, Nike can also expand on its clothing line like currently in India Nike cotton T-shirts are available but they are available in very limited designs. So, Nike can grow a sports apparel maker to a fashion brand. The apparels division is the cash cow (according to BCG matrix) for Nike and thus, diversifying in this area will help Nike increase its bottomline. Thus, Nike can expand their business by expanding adding a Daily wear clothes line to their portfolio. Nike can also sell the sports related product items which also have attributes like style cool, something like Nike sunglasses, which are available in some countries but not in India. Nike is also under a lot of fad because of the plastics other materials used in their shoes. So, rather than spending huge chunks on the celebrities, they can divert a small part of this advertising fund into RD to produce green shoes i. e. environment friendly shoes. This would given them a heads up in the market in terms of innovation, would also give them a unique position in the minds of the responsible consumer, and of course an opportunity for free PR. Indian market being the world’s second largest (2) footwear manufacturer of the world has a huge opportunity of footwear sales. Thus, Nike can attack the middle the lower end market by buying a current brand like Columbus or Welcome shoes and then manufacturing marketing them in India. They can also, launch a complete new brand for the country thus cater to the middle lower segment. This way they can also cater to the vastly growing rural market of India. They have used the similar strategy by entering Walmart by buying the Starter brand, which is an apt brand for the value end of retail business. Read more:  http://www. ukessays. com/essays/marketing/assignment-on-brand-building-nike-marketing-essay. php#ixzz2O0SDwz7o

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buy custom Tourism essay Tourism is the travelling from one place to the other usually outside the normal environment either for recreational, leisure or business reasons. Tourism is currently a widespread global leisure activity and practice with millions of people touring different destinations yearly around the world to view heritage sites or even for vacation. In 2010, over 940 million international tourist arrivals were reported, representing 6.6% growth as compared to 2009. There is also local tourism where the local tourists from a country visit a tourist site within the same confines of the country. For tourism to grow, adequate plans need to be put in place with clear framework, visionary leadership and right resources. Executive Summary This essay paper discusses tourism as vibrant economic sector in the world earning several countries billions of money. The policy examines the importance of policy formulation and implementation, the critical factors required to ensure success of this sector, the input of both the public and private sectors, sustainability of tourism in the world, the challenges faced by the tourism industry both in the local and international markets, the impacts of tourism economies, communities and environments. This paper also analyses case studies Philippines, Kenya and Ghana discussing their general performance in relation to the international market. It also analyses the goals of tourism and how tourism contributes to economic development and broader regeneration process in the post-industrial cities. Part A Q.1 The rational effective policy development is through Tourism Planning that involves the methods the policy makers embrace to achieve tourism development objectives. Planning can be physical or organizational and can be at national, regional or local levels, integrating several stages that include, analysis of availability and quality of tourist assets , analysis of demand, forecast of visitor demand, marketing, human resource and cost and financing of the tourism plan, development issues and marketing. Clear implementation plans must be in place leading to actualization of the plan (Cooper Shepherd 1998). Q. 2 Some of the critical factors that need to be taken care of to ensure success of tourism include; soundly-based interventions measures in tourism involving achievable techniques to promote control and manage tourism (Hinch Higham 2004).There is also need to promote a sector that can play an important catalytic role like the hotel industry with necessary components and basics of a successful tourism expansion. Reference point is another factor that need to be considered and can be used to evaluate the performance of the industry. In case there is underperformance, then mechanisms are put in place immediately to correct the mess. It is also very important to borrow vital lessons from developing tourism around the world that is, from countries that have experienced the same conditions to be able to foresee possible future occurrence. These factors assist in the national and local tourism development and regeneration in instances that the industry is performing below economic levels. Q. 3 In Kenyan tourism, the roles of Public Sector are; formulating governing legislation, planning, coordination, policy making and financing. Some of the influences that have effects on the duties of this sector are the changing trends in the expectation s of tourists. Government can only provide legislation depending on the needs and expectations of the customers who in this case the tourists. International standards also influence the policy making since international tourists who are usually the majority would like to have standard way of operation as far as the legislation is concerned to make their entry procedures uniform. (Jafari 2000). Q. 4 Sustainability is a principle that ensures that tourism resources are not depleted but used in a way that conservers the resources. It includes; making optimum use of environmental resources that makes a key component in tourism development, upholding vital ecological processes while promoting conservation of culture and biodiversity. It also promotes socio-cultural legitimacy of host communities, conserves and protects their distinguished and cherished cultural heritage and traditional values with a view of contributing to inter-cultural acceptance, understanding and tolerance (Jafari 2000).Sustainability also ensures that feasible long-term economic operations that provides adequate socio-economic benefits like reliable employment and income-earning opportunities, community services to host populations and participating in poverty mitigation activities. Sustainable tourism development is a continuous process that requires close monitoring to check the impacts of the performance to be able to timely generate preventive measures. It therefore requires informed contribution of the stakeholders, including the political leadership for consensus building and to ensure that tourist needs are satisfied. Q. 5 Ghanas tourism sector faces a number of challenges ranging from, poor marketing of Ghana as a tourist destination, low alertness of the potential of tourism as a feasible economic sector; lack of Tourism Brand, poor infrastructure particularly poor access roads to tourist heritage sites, insufficient skilled manpower, Inadequate government funding and lack of professionalism to improve service delivery. Other challenges include; lack of logistics, poor waste management, and inadequate corporate support, lack of favourable credit facilities developers who would want to venture in this sector, substandard quality of products and services, and the opinion that tourism is a high risk sector and inadequate marketing of tourism image abroad. There are also widespread road accidents on the Ghanaian roads. [1] Q. 6 Policy making is an intense process that requires adequate planning, thus needs to be closely monitored. Implementation of the policies may face challenges especially when the proposed objectives are vague, lack of commitment from all stakeholders, inclusion of stakeholders who are an impediment to the operation of the key actors, the use of centralization of the implementation process and incomplete information regarding some goals. It must therefore be very clear on what source is needed, when to be accomplished, desired outcome, who is involved and finally the evaluation criteria for the implementation to be complete. Q. 7 Cultural Tourism is a sustainable style of tourism that include the use of Historical sites, Museums, Theatres, Parks, Art Galleries and Architectural treasures. It involves the encouragement of local tourists to seek genuine experience with a distinguished and distinctive cultural and ethnic history, for example structures that point at the cultures of a people with historical significance in the museums and historical sites and identified with special characteristics. These special cultures create rejuvenation of the tourism drive among the locals, and stagnant tourism destinations to create employment and improve economic development including for Postindustrial cities that were abandoned. This regeneration will encourage local pride, foster greater understanding from the diversity, enhance entrepreneurial spirit, and reconstructs old assets leading to increased volumes of trade. Q. 8 Foreign exchange earnings that include;the leakage of foreign exchange, gross earnings of foreign exchange used to attract more international tourists usually from the total holiday price, collection of that foreign exchange spent in the country. Government Revenue can earn a substantial amount of revenues from tourism, majorly improved by employing positive measures to encourage like use of selective taxes, sales tax, which eventually encourages wider tourism sector, leading to expanded tax base, and therefore high revenues. Occasionally, the government canoperate a dual tax structure where citizens pay a lower charge to that charged on foreign tourists. Other impacts include; employment local people, added demand for local food and crafts, destruction to the landscape: reduced vandalism, erosion, fires, disturbance to livestock, Tourists majorly visit to see the scenery and wildlife leading to more pressure to safeguard habitats. It also leads, increase of local cost of goods expensive because tourists will pay more, shops also stock products for tourists and not everyday goods needed by locals, demand for more shops and hotels, jobs are mainly seasonal. Q. 9 In Kenya tourism organizational arrangement has a lot of influence on the policy development. The traditional and religious beliefs of the nation determine the level of social relations and the type of policies to be developed (Nyeki 1993). The availability of infrastructure also determines the amount of funding for further development. Availability of natural resources also dictates the number of visitors that can be accommodated within a region at a time. Q. 10. Tourism promotes infrastructure development like extension of electricity power lines, communication networks, improved roads network and development of expertise the rural areas as a result of tourism. Increase in money circulation lead to improved economic activities. The tourism also offer employment opportunities to the locals and encourage exchange of cultures. Q. 11 The political class in the world usually tries to make policies governing tourism in the countries having that they are discharged with the legislative responsibilities in making ministry policies that govern tourism. Q. 12 Local participation encourages environmental conservation of the local heritage sights by reducing pollution, erosion and the biodiversity. It is therefore very important to educate the locals to protect their sources of livelihood which are the local tourist sites that offer them employment and revenues generated from the sale of goods to the tourists. Q. 13 Tourism attracts many people from diverse cultural backgrounds with different skills and abilities. It also attracts housing, hotel development due to the high demand of accommodation in such areas and government project development like construction of roads to open up the rural areas. This diversification results into knowledge synchronization and improved revenue collection for the government and the locals leading to improved life standards for the locals. Q. 14 Tourism Policy formulation is an important process that requires stable leadership, adequate planning, thus needs to be well coordinated to ensure far reaching policies are stipulated. Implementation of the policies may face challenges especially when the proposed objectives are vague leaving rooms for speculation, lack of commitment from all the tourism stakeholders, inclusion of stakeholders who are an impediment to the operation of the key actors, the use of centralization of the implementation process that may result into some aspects overlooked and issue of incomplete information regarding some goals. It must therefore be very clear on what source is required, when the task is to be accomplished, desired outcome, who is involved and the evaluation criteria for the implementation process to be complete Q.15 Philippines in 1986, under Executive Order Numbers 120 and 120-A signed by President currently Department of Tourism was reorganized and renamed as Philippine Convention and Visitors Corporation. In 2002, the introduced one of its most successful tourism promotion under the platform Visit Philippines 2003, under Secretary Richard J. Gordon and the passage of the Tourism Act of 2009. The law offers a new structure for tourism administration through restructuring of the Department and its affiliate agencies like Tourism Infrastructure and Enterprise Zone Authority (TIEZA, putting in place of a Tourism Development Fund, and the establishment of several specialized tourism zones all over the country (The Philippines 1995). The department also includes; Office of Product Development, office of tourism standards, tourism coordination, Internal audit service among others. Q. 16 The major goals of tourism policy include become a leader in attracting tourists to this region, improve the quality of life, tourism to be the principal development factor in our community, develop an ecologically viable tourism program and major economic growth of the region. Some of the major difficulties experienced by include; negative representations of the country by foreign media like BBC, Aljazeera CNN since the Asian financial crisis of 1997 (The Philippines 1995).This has seriously barred many tourists from visiting the country. Transportation is a problem without elaborate cab system leaving tourist settle for unreliable taxis that inflate fares up when experiencing tourists influx. Government has also not improved the transport system Again, the government's lack of precaution and stress on improving means of transport and dealing with these Taxi drivers are also to blame. There is also insecurity for the pedestrians and occasionally the local administration and Tourist leaders could thus be accused for failing to notifying tourists of the non-pedestrian culture and for not disbanding these gangs. Q. 17 This shows interdisciplinary analyses of how tourism, leisure, sport, and the border cultural segment play key roles in the regeneration of urban and rural environments. The chapters relates policy making and urban planning to sociology, geography and business economics planning in urban studies and depend on the use of leisure, cultural values and tourism to regenerate the initially diminishing industrial cities and regions (Mak 2008). Q. 18 This statement is not valid because communities usually depend on the politically influential progress, where ideas are shared and involve community participation, which immediately produce direct returns to the community residents and positively impacts of local economy. There are several factors demystifying this statement one being; community members usually willing to collaborate with each other, as a basic principle for community integration and as a unit participates in the tourism development that profit all equally. The second reason is that community members can achieve equal sharing of revenues and employment tasks, making work easier for all of them. Since the individual ownership is limited, many progress resolutions are made by the tourism enterprises local residents, having comparatively high degree of control and management to develop collective economy. Lastly, community participation promotes integration of traditional culture with heterogeneous culture. Community in tegration between the locals with common mutual drives to improve their earning and life standards will always come together and trust participatory process. On the other hand the tourism industry in many regions of the world usually have human and environmental costs like displacement of a peoples to create more space for the wildlife, thus undermining rights to land ownership and livelihoods, the generation of waste and pollution, and the unsustainable use of water. Q. 19. European Union Involvement into tourism champion Framework policy that encourages community policy where tourism policies are centrally generated and applies to all the member countries. This is because in their view, distinctive policies across the EU region without proper coordination functioned against the competitiveness of the sector. The Union also advocates Common Promotion and marketing of the several tourism destinations in the international market. Q. 20 Event- led tourism involves the movement of individuals from one area to the other majorly during the common events like during world sport calendar days. Currently, athletes are in Daegu for the world athletics championship where some may take the opportunity to tour the heritage site areas. When such event are hosted in the urban centers it assists regenerate tourism in that area and improve economic activities since the visitors will need accommodation, food and other products. This will eventually improve the lifestyle of the people. Q. 21 Tourism planning that involves the methods the policy makers embrace to achieve tourism development objectives. Planning can be physical or organizational and can be at national, regional or local levels, integrating several stages that include, analysis of availability and quality of tourist assets, analysis of demand, forecast of visitor demand, marketing, human resource and cost and financing of the tourism plan, development issues and marketing, clear implementation plans must be in place leading to actualization of the plan. Q. 22 Maldives Third tourism Master plan 2007-2011 emphasizes on the development of tourism industry along the areas of sustainability, socially responsibility and embracing environmentally friendly tourism practices. The plan also emphasizes establishment of tourism coherent with nature, facilitating and improving private sector investment, forming greater employment opportunities, developing human resources and diversifying markets and products. [2]This plan is also formulated as a living document for it to be able to respond to prompt variations in the Maldivian economy and worldwide trends in the industry.it as well stipulates strategies and actions in relation to the performance procedures in attaining the goals as Plan (Veal 2000). All these strategies respond to the criticisms of traditional tourism master planning. Q. 23 Economic challenges with inconsistent tourist flow. Public resources is in most cases viewed as being more than the likely long-term joint losses that end up from the decline of such resources, which means that there is minimal incentive for single actors irrespective of whether they are governments, voted officials, or single operators, to invest or involve in safeguarding or preservation for more sustainable development (Mak 2008). Part B Q. 1 Customer service is at the centre of service delivery being that this service industry. The service must be timely, neat, quality with value added service. This ensures that no customer stays unattended to, to receive value for money. The customer needs to be in a position of communicating well in all the major foreign languages to be able to handle international customers with ease to make them feel relaxed while being sure that their needs will be fully attended to. Q. 2 Prior Information gives the management a chance to prepare in advance for the international arrivals. This makes the organizations to avail all the required items according to the prior specifications of the customer ranging from cab services, accommodation, meals plus any other additional information and to be able to effectively communicate with the subordinates. Q. 3 Some of the challenges faced by the offices managing tourist information include; challenges associated with the management of organizations information operating globally with interconnection issues, how to effectively communicate corporate in their own independent direction and challenges related to constant innovations that is attained through inventive problem solving. These challenges occasionally slow down the operation process. Q. 4 The challenges include, the need for comprehensive research to understand the prospects of tourists, more organized marketing and advertising campaigns while mentioning international truths, diversity and development of native tourism, human resource approaches for attracting and retaining qualified staff, tourism infrastructure, efficient transportation systems and widening and embracing sustainable tourism (Middleton 1994). Conflict of interest involves providing all the additional demand and still maintains productivity. Q. 5 One challenging role for managers of cultural attractions is the ability to impress and attract the international tourist to choose their sites as the destination points majorly if it in a region not well known of with bad name due to the fallen initial venture. In the management of museums, many managers face the challenge of completion since there are several cultural tourism centres stocking almost the same items and sceneries. Q. 6 Tourism industry is about customer service since it deals with people who want value for their money. The customers must therefore be accorded quality work and with value added service. The human resource needs to be well selected and strained, skilled with necessary zeal to make a difference in the tourist life. This will ensure that the current customers are retained and in turn attract more tourists. Q. 7 More visitors are getting concerned on the local transportation system, shopping opportunities, cleanliness, sports activities, conformity to hygiene rules, accessibility of the destination from the city and tourist information, cultural and artistic activities (Middleton 1994). Accommodation services, food and beverage services, cultural values, historic sites, nature, appropriateness for family holidays, personal safety and hospitality of the local population had higher satisfaction, communication with the local population. Q. 9 Accommodation is a key sector of tourism that need close attention. The entrepreneur will automatically face competition challenge from the more established service providers. They must intensely market the facility while striving to meet the standards set in the market. Inadequate capital may hamper expansion for the business premises. Q. 10 Sustainable development will ensure that the tourism resources within the EU are fully utilized to perform to optimal level. This will make the common policy making be diversified for every member to customize the policies relevant to the in their specific niche and not to use common marketing techniques that may sideline one area. Q. 11 Flagship visitor attraction is the construction of buildings in the urban centres hosting events for the attraction of the tourists. It is becoming very popular in the current world for art presentations, music films and is used as catalyst to tourism. Flagship benefits a lot on the local market thus giving it strength even at the times of low international arrivals. The entry prizes are also affordable even to the locals. Flagship provides leisure opportunities for programs that are best aired in an enclosed room like the movies. Q. 12 Public sector can support flagship by offering financial services from the financial institutions like the banks, provision of security by the government security arms, the IT technical knowhow by IT experts and medical services. The public transport sector also supports flagship by moving people to such venues. Conclusion Tourism is very important global economic sector that earns millions of cash to the economy of the world. It is currently a widespread global leisure activity and practice with millions of people touring different destinations yearly around the world to view heritage sites or even to vacation with very diverse attractive activities ranging from the cultural heritage, national parks, public beaches, museums, cultural activities and events from the local tourism sector among others. For this sector to fully develop and be successful, international and local tourism policies need to be developed and be well implemented among other several critical factors affecting both private and public sectors. Currently there are a lot of changes in the trends of tourism in the whole world, bring about challenges thus every tourism organization need to adopt the new changes so that they can remain afloat. Buy custom Tourism essay

ANALYSIS OF SUSTAINABLE VALUE WHEN UNDERTAKING CORPORATE CLIMATE Dissertation

ANALYSIS OF SUSTAINABLE VALUE WHEN UNDERTAKING CORPORATE CLIMATE CHANGE RESPONSIBILITY EXPERIENCED BY THAI AIRWAY - Dissertation Example The research also seeks to evaluate sustainable values that the company might have gained as a result of implementing corporate climate change responsibilities; as well as highlighting the opportunities that the values created have resulted in for the company. The methods thus used in all these endeavors are catered for in this section of the research paper. Research Design The overall approach adapted towards the present research makes use of both qualitative and quantitative data collection. This study can therefore not be described as either being a qualitative research or a quantitative research but a combination of the two. In such a situation, it was only important that a type of research design that focuses on the strengths of both qualitative and quantitative research be selected (Bandla, 2008). To this end, the researcher selected case study as the preferred research design to cater for the present research. It will be noted that once used as a research design, case study of fers the researcher the opportunity to critically analyze and evaluate a specific situation within a specified destination (Belobaba, 2007). In the present circumstance, the situation studied was the institutionalization of corporate climate change responsibility and the destination was Thai Airways. ... study, the researcher is in a position to conduct detailed review of related literature as a means of collecting secondary data to cater for the secondary data collection process. The research is also offered an opportunity to visiting the actual destination that is of focus to the research to collect data through the use of various data collection approaches to cater for the primary data collection component of the research (Carvalho and Puterman, 2003). Population and Sample Size Generally, the population of the research refers to all people who carry some degree of possibility of participating in the data collection exercises; especially the primary data collection (Chatwin, 2009). Going through the research objectives and research questions, it would be noticed that the scope of the research is very wide with many different groups of stakeholders whose contributions would all come together to ensure the success of the research and the achievement of the research aim. Because of t his, the researcher has categorized members of the population into two major groups namely clients and service providers. By clients, reference is being made to all people who may benefit from the corporate climate change policy to be adapted by the company in one way or the other. The service providers also refer to key policy makers within the Thai Airways whose activities generally contribute to the successful running of the day-to-day business of the company. These include employees, managers and shareholders. Of the two groups of population, it could be seen that there are too many people to include in the research all at a go. For this reason, the researcher set a quota for each of the groups of population members to constitute the sample size (Feng and Gallego, 2005). In order to

World Trade Organisation Essay Example | Topics and Well Written Essays - 3000 words

World Trade Organisation - Essay Example Then after the organisation's final decision a panel is set to hear the issues raised. This panel encourages countries to resolve disputes themselves and if necessary the panel gives compulsory decisions which can be appealed. If a country turns down the appeal then it is forced to change its trade policies or World Trade Organisation authorizes those countries harmed by the policies to impose retaliatory measures to the offending country. These measures include an increase in tariffs, use of subsidies or any other protectionist measure. These measures are a clear indication that World Trade Organisation is based on mercantilist principles and is not aimed at bringing unity among member countries by encouraging free trade. The organisation has principles governing its activities like the non discrimination principle, the reciprocity principle and the transparency principles but it rarely uses them. Mercantilism is termed as an economic assumption that makes a country prosper. It mostly depends on the capital supply and the volume resulting from international trade. Capital in this theory is represented by silver, gold and any other trade value which the country has. The capital is increased by creating a positive balance in trade with other nations. The country plays protectionist measures whereby it protects its domestic firms against competition from foreigners by use of tariffs, subsidies and quotas. Mercantilism contains policies that the given countries should follow. For example, mercantilism allows a country to utilise its soil for agricultural activities, mining and manufacturing of products. It also allows a country to use its raw materials to manufacture goods since it assumes that finished goods have more value than the materials. This rule also discourages the importation of foreign goods and also says that no importation should be made if the goods are produced in the country. Mercantilism encourages countries to obtain imports that are indispensable first in exchange of other locally produced goods but not silver or gold. This practice encourages countries to seek to have a large working force because it is one of the policies in mercantilism. Countries are also allowed to seek opportunities for selling excess manufacturers to the foreign firms in exchange of gold or silver. Mercantilists assume that only one country should benefit while the other countries should loose in the process. They also believe that any policies that benefit one country can harm the other country by making that country not to experience economic growth thus not helping them to develop. Although most countries practice liberalism mercantilist principles are still common in other countries. The liberalism method has not benefited all trading partners. Countries practicing neo mercantilism have experienced high economic growth compared to countries practicing free tra de. For example, the US and United Kingdom have experienced slow economic growth after adapting free trade. WTO

What is 'lifestyle and consumer culture' Discuss, using relevant Essay

What is 'lifestyle and consumer culture' Discuss, using relevant examples or case studies to support your agrument - Essay Example In the context of postmodernism the consumer culture is the reflection of individuality in terms of self expression and self-consciousness. It denotes the individual choices with regards to clothes, speech, eating and drinking preferences, home, car, leisure pastime, choices of holiday destination and so on. Consumer culture is the indicator of individual sense of taste and style and as a whole depicts the preference of the society. In the postmodern era the consumer culture indicates decrease in restrictions or rules and increase of choices (Featherstone 1991). The consumer culture has significantly influenced the lifestyle of every human being and the products and their promotions have also found to target almost every aspect of the lifestyle of persons of different age groups. Australia as a country has also been found to follow the western consumerist culture in terms of fashion, films, new technology and other consumer products to satisfy the daily needs and with booming economy and increased power of buying the Australian consumers have turned into binge buyers. But owing to its location and small but cosmopolitan population the socio-economic trend in the country is not exactly similar to other developed western countries (Henry 2006). The consumer culture in the Australian society tries to assimilate all the varying cultures and lifestyles derived from different ethnic groups and immigrants and try to serve them all but with a focus on urban lifestyle. Promotion of different consumer products through different media has a measurable influence on the consumer culture and lifestyle of the country. The lifestyle of the people also is quite influential for the promotion of the consumer products. There are different aspects of consumerism affecting the lifestyle of people. The products of daily use as well as the luxury items and leisure activities are the symbols of consumer culture of any country. The postmodern

Explaining CAM And Its Followers

Explaining CAM And Its Followers BASIC DEFINITION OF CAM A cam is a mechanical component of a machine that is used to transmit motion to another component, called the follower, through a prescribed motion program by direct contact. INTRODUCTION TO CAM AND FOLLOWERS A cam follower, also known as a track follower,[1] is a specialized type of roller or needle bearing designed to follow cams. Cam followers come in a vast array of different configurations, however the most defining characteristic is how the cam follower mounts to its mating part; stud style cam followers use a stud while the yoke style has a hole through the middle.[2] The first cam follower was invented and patented in 1937 by Thomas L. Robinson of the McGill Manufacturing Company.[3] It replaced using just a standard bearing and bolt. The new cam followers were easier to use because the stud was already included and they could also handle higher loads.[ CAM AND MECHANISMS A cam mechanism consists of three elements: the cam, the follower (or follower system), and the frame. The follower is in direct contact with the cam. The cam may be of various shapes. The follower system includes all of the elements to which motion is imparted by the cam. This may be connected directly to the follower, or connected through linkages and gearing. The frame of the machine supports the bearing surfaces for the cam and for the follower. A CAM changes the input motion, which is usually rotary motion (a rotating motion), to a reciprocating motion of the follower. They are found in many machines and toys WHAT IS THE CONCEPT BEHIND CAM? A CAM is a rotating machine element which gives reciprocating or oscillating motion to another element known as follower. The cam and follower has a point or line contact constitute a higher pair or you can say that it is the mechanicl component of a machine that is used to transmit the motion to the another component of the machine called the follower, through a prescribed program by direct contact.The contact between them is maintained by an external force which is generally provided by the spring or sometimes by the weight of the follower itself ,when it is sufficient. Cam is the driver member and the follower is the driven member. The follower is in direct contact with the cam. CAM MECHANISM CONSIST OF THREE MECHANISMS CAM:It may be of many shapes FOLLOWER: It includes all the elements to which motion is imparted by the cam.This may be connected directly by the cam.This may be connected directly to the follower, or connected through linkages and gearing. FRAME: The frame of the machine supports the bearing surfaces for the cam and for the follower. APPLICATIONS OF CAM AND FOLLOWERS Cam and follower are widely used for operating inlet and exhaust valve of I C engine. These are used in wall clock. These are used in feed mechanism of automatic lathe Machine. These are used in paper cutting machine. Used in weaving textile machineries. The cam mechanism is a versatile one. It can be designed to produce almost unlimited types of motioning the follower. It is used to transform a rotary motion into a translating or oscillating motion. On certain occasions, it is also used to transform one translating or oscillating motion into a different translating or oscillating motion. Cams are used in a wide variety of automatic machines and instruments. The certain usuages of cam and followers that includes textile machineries, computers, printing presses, food processing machines, internal combustion engines, and countless other automatic machines, control systems and devices. The cam mechanism is indeed a very important component in modern mechanization. CLASSIFICATION OF CAMS Based on the physical shape Disk or plate cams Working of the disc cam with reciprocating follower. Working of the disc cam with oscillating follower. Cylindrical cam Translating cam CLASSIFICATION OF FOLLOWES (i) Based on surface in contact (a) Knife edge follower (b) Roller follower (c) Flat faced follower (d) Spherical follower (ii) Based on type of motion Oscillating followe Translating follower (iii) Based on line of action Radial (in line) follower (b) Off-set follower Cams can be conveniently classified into two main groups Group a: Cams that impart motion to the follower in a plane in line with the axis of rotation of the cam (as does a cylindrical cam). Group b: Cams that impart motion to the follower in a plane at 90 degrees to the axis of rotation, as with face or edge cams.Most cams fall into this category. TYPES OF CAMS Eccentric cam: A circular cam is often called an eccentric cam because the axis of rotation of the cam is offset from the geometric center of the circular disc. Concentric disc: A concentric disc attached to a rotating shaft would have its axis of rotation coinciding with its geometric center. PROFILE SHAPES OF SOME CAMS: PEAR-SHAPED CAMS: These type cams are often used for controlling valves. For example, they are used on motor car camshafts to operate the engine valves. A follower controlled by a pear-shaped cam remains motionless for about half a revolution of the cam. During the time that the follower is stationary, the cam is in a dwell period. During the other half revolution of the cam, the follower rises and then falls. As the pearshaped cam is symmetrical, the rise motion is the same as the fall motion. Edge cams It must be appreciated that this type of cam, where the follower is in contact with the edge of the cam disc, is only capable of imparting positive motion to its follower in one direction, that is, during the rise portion of the cam movement. During the fall portion of the cam movement the follower must be maintained in contact with the cam either by the mass of the follower and its mechanism or, more usually, by a spring. Both methods have their advantages. Box cams A groove can be milled in the face of cam discs. As the cam rotates, a follower located in the groove has its motion guided by the groove. This type of cam is called a box cam. Cylindrical cams: Cylindrical cams are used when motion has to be transmitted parallel to the axis of rotation of the cam. The cylindrical or barrel cam consists of a rotating cylinder with a helical (screw shaped) groove in its curvedsurface. A follower with a tapered roller end is located in the groove. As the cylinder turns, the follower moves in a straight line parallel to the axis of the rotation barrel cam. This type of cam is often used to guide thread on sewing machines, looms and fabric making machines. CIRCULAR CAMS: These cams are sometimes called eccentric cams. The cam profile is a circle. The center of rotation of the cam is often from the geometric center of the circle. The circular cam produces a smooth form of motion called a simple harmonic motion. These cams are often used to produce motion in pumps. Circular cams are often used to operate steam engine valves. As the cam is symmetrical, the rise and fall motions are the same. HEART SHAPED CAMS: This cam causes the follower to move with a uniform velocity. Heart-shaped cams are essential when the follower motion needs to be uniform or steady as, for example, in the mechanism that winds thread evenly on the bobbin of a sewing machine. A heart-shaped cam can be used for winding wire evenly on the former of a solenoid. UNIFORM ACCELERATION AND RETARDATION CAMS: A cam shaped as shown controls the motion of the follower so that it moves with uniform acceleration and retardation. The follower gains and looses velocity at a constant rate. Uniform acceleration and retardation cams are used to controls the motion of linkages in complex machinery. Types of Cam Followers There are three types of cam followers, and since the type of follower influences the profile of the cam it is worthwhile considering the advantages and disadvantages of each type. The three types are the knife-edge, the roller follower and the flatfoot or mushroom follower. The Knife Edge Follower: This is the simplest type, is not often used due to the rapid rate of wear. When it is adopted, it is usually for reciprocating motion, running in slides and there is considerable side thrust, this being a component of the thrust from the cam. The Roller Follower: This eliminates the problem of rapid wear since the sliding effect is largely replaced by a roller action. Some sliding will still take place due to the varying peripheral speed of the cam profile, due to the changing radius of the point of contact. Note also that the radial position of the contact between the cam and the roller, relative to the follower center, will change according to whether a rise or fall motion is taken place: this fact has to be considered when constructing the cam profile. Again,with the roller follower, considerable side thrusts are present, a disadvantage when dealing with reciprocating motions. This side thrust will be increased when using small rollers. The Flat Foot or Mushroom Follower: This has the advantage that the only side thrust present is that due to the friction between the follower and the cam. The problem of wear is not so great as with the knife-edge follower, since the point of contact between the cam and follower will move across the face of the follower according to the change of shape of the cam. A trick to lessen further the effect of wear is to design the follower to be capable of axial rotation and arrange the axis of the follower to lie to one side of the cam. Thus the contact with the cam will tend to cause rotation of the follower. The cam profile, to work with a flatfoot follower, must be convex at all parts, in order to prevent the corners of the follower digging into the cam profile. The minimum cam radius should be as small as possible to minimize sliding velocity and friction. All three types of cam followers can be mounted in the following ways: 1) In-line with the cam center line, 2) Offset from the cam center line, or 3) Mounted on a swinging radial arm. CAM-VALVE CAM TERMINOLOGY Trace point: A theoretical point on the follower, corresponding to the point of a fictitious knife-edge follower. It is used to generate the pitch curve. In the case of a roller follower, the trace point is at the center of the roller. 2.Pitch curve: The path generated by the trace point at the follower is rotated about a stationary cam. 3. Working curve: The working surface of a cam in contact with the follower. For the knife-edge follower of the plate cam, the pitch curve and the working curves coincide. In a close or grooved cam there is an inner profile and an outer working curve. 4. Pitch circle: A circle from the cam center through the pitch point. The pitch circle radius is used to calculate a cam of minimum size for a given pressure angle. 5. Prime circle (reference circle): The smallest circle from the cam center through the pitch curve. 6. Base circle: The smallest circle from the cam center through the cam profile curve. 7. Stroke or throw: The greatest distance or angle through which the follower moves or rotates. 8. Follower displacement: The position of the follower from a specific zero or rest position (usually its the position when the follower contacts with the base circle of the cam) in relation to time or the rotary angle of the cam. 9. Pressure angle: The angle at any point between the normal to the pitch curve and the instantaneous direction of the follower motion. This angle is important in cam design because it represents the steepness of the cam profile. Some question arises regarding cam and followers: When is a flat faced follower preferred as compared to roller followers and why? Flat faced followers are preferred to roller followers where space is limited for eg: cams with flat followers are used to operate valves of an automobile engine but in case of stationary and oil engines, roller followers are preferred because more space is available. What data is plotted on displacement diagram of cam and follower motion? Ans:Plot of linear displacement i.e. lift or stroke (s) of follower (on Y axis direction) versus angular displacement (ÃŽÂ ¸) of the cam for one rotation (on X axis direction) REFERENCES: WIKIPEDIA. McGILL CAMROLL bearings. Robinson, Thomas L., Bearing, US

How Entrepreneurs Differ from Other Business Owners Essay -- business

There has been a large amount of attention paid to the subject of entrepreneurship in the last few years; mainly because most people have chosen to go from working for somebody else to be their own bosses and work for their dreams. Yet, many still wonder what is entrepreneurship and what is that sets entrepreneurs apart from other regular business owners? Free-lance writer and expert in economic issues Jeanne Holden suggest: â€Å"There is no one definitive profile of an entrepreneur. Successful entrepreneurs come in various ages, income levels, gender, and race. They differ in education and experience. But research indicates that most successful entrepreneurs share certain personal attributes, including: creativity, dedication, determination, flexibility, leadership, passion, self-confidence, and smarts." (Principles of Entrepreneurship) These attributes are what characterize entrepreneurs and set them apart from other business owners. The first one is creativity, which refers to the way entrepreneurs can come up with different and innovative business ideas; they create, develop and ...

The Welcome Table by Alice Walker

I choose to analyze The Welcome Table by Alice Walker; this story is about an old, rundown black woman who staggers the necessary distance in the freezing cold to attend an all-white people church. The Welcome Table is told in the third person and shifts the point of view from which the story is told. The white people are at a loss when they see her near the entrance of the church and do not know what to do. Some people take her in as she is, an old black woman with a mildewed dress that is missing buttons. She is lean and wrinkled with blue-brown eyes. Her appearance makes some of the white people think of black workers, maids, cooks; others think of black mistresses or jungle orgies. Still others think that she is a foreshadow of what is to come – black people invading the one place that it still considered the white person's sanctuary, their church. They see her and transfer their fear of blacks onto her. The beginning of the story is told from the white people's perspectives as they see an old black woman come to their church and go inside. Inside the church, the point of view switches to the usher who tells the old black lady to leave. The point of view then switches back to the white women inside the church, who take it as a personal insult and feel the most threatened about the old black lady being at their church. They rouse their husbands to throw the old lady out. The perspective then changes to the old black lady. This constant changing of point of view is useful in that it portrays the fears, thoughts, and feelings of almost everyone in the story. Firsthand, the reader is able to know what the people are thinking and why. In the end, the point of view briefly returns to the white people who were at church that day. The story ends with the perspective of some black families who witnessed the old lady walking down the highway. The story starts on a Sunday morning at the steps of the church that white people attend. The focus moves briefly inside the church where it is cold. As the story progresses the setting moves to the highway located outside the church. It is freezing outside. It is interesting to note that the old black woman does not find Jesus inside the â€Å"white† church but outside of it. Also of interest; prior to meeting Jesus, the old black woman is cold and shivering. After meeting Jesus, no mention is made of the woman's being cold or shivering. Walker does not give a specific time period in which the story takes place or a specific location. This might have been done to make the story timeless. The language used in The Welcome Table is very descriptive in her details of the old black woman's appearance and the appearance of Jesus. Walker is also detailed when describing the white people's different emotions, thoughts, and feelings. Walker provides insight into all the characters with her word choices, and by doing so, makes a simple story more profound. Walker writes this story straight through for the most part with only two breaks. The first break comes immediately after the old woman is thrown out of the church. The point of view then shifts to the old black woman whose thoughts and feelings were unknown to the reader up to this point. The second break occurs after the old woman is walking with Jesus. Walker uses the break to shift forward in time in the white people's perspective. Although the old woman dies at the end of the story and an argument could be made that she was walking alone, this story contains hope and leaves the reader with a good feeling. The story gives hope that people who have lived a life of servitude and poor treatment will, in the end, find kindness, acceptance, and joy.

“Beowulf” by Seamus Heaney and the Anglo-Saxon poem “Dream of the Rood” Essay

Fealty is one of the greatly-recognized values of the Anglo-Saxon world. Often defined as a type of loyalty or allegiance, fealty plays a more engaging and active role in Seamus Heaneys Beowulf than in the Anglo-Saxon poem The Dream of the Rood because of the way it causes action to be taken. Understanding the use of this Anglo-Saxon value can reveal its importance in Anglo-Saxon life and literature. In Beowulf, the main character Beowulf uses fealty to empower him to perform heroic deeds. This is shown through the actions that he makes: upon hearing of the attacks by Grendel, Beowulf rushes to the aid of Hrothgar, a friend of his father’s. Beowulf’s father, Ecgtheow, previously killed Heatholaf, a member of the Wulfing tribe. According to Anglo-Saxon terminology and law, a debt or wergild must be paid to the relatives of the victim. Unable to pay this manprice (StudyGuide.org), Ecgtheow fled to avoid war. Hrothgar healed the feud by paying (Line 470) this debt which caused Beowulf’s father to swear fealty to Hrothgar. It is this fealty that his father made that encourages Beowulf to follow up on an old friendship (Line 376) and assist Hrothgar by defeating Grendel. Another example where Beowulf uses fealty to act heroic is the decision to fight the dragon. Although this occurs in the older phase of Beowulf’s life, his loyalty or fealty to the Geats as king of the people (Line 2513) obliges him to defend them, believing that its his duty. Conclusively, the utilization of fealty by Beowulf results in actions being carried out. The Anglo-Saxon value of fealty is also used by other characters in Beowulf to execute intrepid actions. The greatest example of this is the aid shown to Beowulf by Wiglaf during the battle against the dragon. During this battle, Beowulfs sword fails him and hes in need of assistance from the eleven comrades personally chosen for the encounter. However, excluding Wiglaf, that hand-picked troop broke ranks and ran for their lives (Lines 2597-2598). Wiglaf was the only warrior of the band who stood by his lord. In a sign of respect toward the heroic ideal of the Anglo-Saxon world that states that he is obligated to fight for their lord to the death (StudyGuide.org), Wiglaf interferes in the fight and they eventually defeat the dragon. This principle demonstrates how fealty is significant to  Anglo-Saxon life in the way it inspired Wiglaf to aid Beowulf. All in all, fealty is acutely used in Beowulf as a basis to which one could complete actions. In Dream of the Rood, fealty is shown by the cross to Christ but it doesnt play an actual role in the poem because the cross is an inanimate object and cannot use his fealty to protect his lord. In a sense, the fealty in this poem is more idealistic than in Beowulf since the cross has the determination and the eagerness to aid Christ during the crucifixion but he cannot interfere. This willpower is illustrated when Christ was placed on the Cross in preparation for the crucifixion. The cross states that although the ground shakes, it â€Å"dared†¦not against the Lord’s word/ bend or break (Lines 35-36). That provides the notion that the cross has the intention to help Christ because it bending or breaking would hinder Christ; the cross, by announcing that it wouldnt do such a thing verifies its fealty. Therefore, fealty is used in the poem as a concept, not as a reason for action. In conclusion, the application of fealty to the two Anglo-Saxon texts is evident but more significant in one then the other. Still, fealty contributes to both pieces of literature and its complex use exposes why it is so vital to Anglo-Saxon society. Works Cited Glenn, Jonathan A. â€Å"The Dream of the Rood.† University of Central Arkansas. May 2009 . Heaney, Seamus. Beowulf A New Verse Translation (Bilingual Edition). Boston: W. W. Norton & Company, 2001. â€Å"Beowulf – StudyGuide.org.† StudyGuide.org. May 2009 . Works ConsultedDictionary.com. May 2009 .

humans and Frogs

The two organisms discussed I this report are humans and Frogs. The Taxonomy of an organism includes kingdom, phylum, class, order, family, genus, and species. Humans are classified by the kingdom animalia, phylum chordate, class mammalia, order primates, family hominidae, genus homo, and species homo sapiens. Frogs are classified as kingdom animalia, phylum chordate, and genus and species Rana pipens. A frogs habitat is usually spent on land for most of its adult life. However frogs reproduction and development must take place in water or in a moist place. Some adaptations frogs have that aid in their survival are having thin skin that contains mucus-secreting glands. Also they have two pairs of limbs, which can be used for swimming, jumping or walking. The anatomy of a frog is very similar to the anatomy of humans. Both humans and frogs have the same kinds of organs and systems of organs. Digestion in a frog begins in the mouth. Although the frog has teeth, they are basically useless. The frogs tongue however is very important. Most of the time the tongue is folded back toward the throat. From here the frog is able to flick out the tongue very fast to catch its prey. The tongue is also very sticky. From the frogs mouth food passes into the stomach by the esophagus. From there the food moves into the small intestine. This is where most of the digestion takes place. There are large digestive glands, the liver and the pancreas, which are attached by ducts. Liquid wastes from the kidneys go through the ureters to the urinary bladder. Solid wastes from the large intestine go into the cloaca. Both the liquid and solid wastes leave the body through the cloaca. The digestive system in humans is much more complicated. ! In humans digestion beings in the mouth. Once food enters the mouth chewing and saliva starts to break it up and make it easier to swallow. Then the food goes down through the esophagus to the stoma...

Evaluate the role played by money in the united states presidential Essay

Evaluate the role played by money in the united states presidential election - Essay Example Increasing presidential election costs has made it more difficult for candidates to come up with threshold resources needed for them to be competitive at every stage. Therefore, as presidential election costs rise, there is shrinkage of the candidate pool, which narrows the spectrum of perspectives and views offered to Americans to just a few individuals with access to money and subsequent resources. Spending in the modern presidential elections, in the US, rather than being dominated by contributions from average Americans, is now dominated by a minority of wealthy donors and special interests; who have the financial clout to ensure their preferred message is amplified (Anschutz, 2013: p37). These groups and individuals use their wealth in order to influence public policy, especially by funding candidates who share similar values to them. Since most of these groups and individuals are reliant on US economic and financial policies to generate more wealth, they have gained an outsized role in US elections as they fund candidates whose policies resonate with their goals. However, these issues arising from the dominance of â€Å"big money† in US presidential elections are not only theoretical. Research has proven that since the opinions held by wealthy American groups and individuals have different priorities, money allows for skewed public policies through dominance of elec tions (Anschutz, 2013: p38). Americans aspiring to be president are today spending more time fundraising than ever before, which is necessary to keep up with their election rivals (Anschutz, 2013: p43). In addition, as with the backlash from ObamaCare, candidates who may offend special interest groups and wealthy individuals by deed or word face the risk of being outspent as the latter finance their rivals. This means that they have to raise and spend

Environmental Scanning Assignment Essay Example | Topics and Well Written Essays - 250 words - 4

Environmental Scanning Assignment - Essay Example The problem affects the consumer since the consumer is no longer aware whether the apple products are original or copied from Samsung. Apple needs to have good expertise and prominent lawyers to defend this court case (Gershman, 2014 April 30). The ongoing case has had a bad image to the clients of the business. In order to maintain the customer loyalty there should be proper measures put in place. These measures may include a campaign to convince the customers that they have the unique products and that Samsung is guilty of coping their product. Samsung has sued apple for coping two of its rights and is seeking seven million dollars as compensation. Apple is seeking compensation of 2.2 million dollars compensation from Samsung for coping six of their rights (Gershman, 2014 April 30). In conclusion, this case does not have any benefits to the Apple Company. It has negative effects as the customers begin to doubt the credibility of the Apple products if by any chance they lose the case. The fall in profits is an indication of the negative impacts of the problem at hand. There is also the problem of embarrassment to the Apple Company when Samsung accuses them that they are not the